2017 December 3
the first National Cash Mob in support of inclusive hiring in Canada transpires in support of International Day of Persons with Disabilities (IDPD). The cash mob was hosted by three Canadian Disability Organizations; Gateway Association in Edmonton, LiveWorkPlay in Ottawa, and TEAM Work Cooperative in Halifax.1 The premise of a cash mob is to get people out to support businesses that engage in certain practices, in this case, inclusive hiring. Representatives from each partner organization stand outside an inclusive employer, and bring people in to spend money at that business, spreading awareness about the importance of inclusive hiring. The organizations themselves do not profit from the campaign, instead, all proceeds go to the business as a reward for hiring inclusively. The first national cash mob proved successful, with $3400 going to the mobbed business in the span of a few hours.2
1. Gateway Association, “Cash Mobs,” gatewayassociation.ca, accessed July 19, 2018, http://gatewayassociation.ca/cash-mobs/.
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